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Cases and patterns

See how product choices differ across SaaS, mobile, marketplaces, and organizations.

Building a food office

How to Build a Product Office: Mandate, Roles, Processes, Standards, Competence Development and Organizational Change Metrics.

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Anti-patterns: Common Errors

Product team anti-patterns: feature factory, solutions without research, vanity metrics, HiPPO, and infinite prioritization.

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Marketplace: Metrics and Growth Mechanics

Product model of the marketplace: liquidity, supply and demand balance, matching quality, trust and unit economy of the transaction.

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Mobile app: onboarding and activation

Onboarding and activation in a mobile application: first useful result, resolutions, analytics and experiments.

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SaaS: pricing and retention

Practical analysis of SaaS-product: pricing, packaging, activation, retention, revenue expansion and the economy of subscription.

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