Knowledge area

Product strategy

Choose where to play, what value to create, and what not to pursue.

Product Strategy: Election System

Product strategy overview: vision, segment choice, value proposition, strategic rates, metrics and economics.

Financial model and unit economics of the product: unit, revenue, variable costs, CAC, LTV, margin and scenario analysis.

JTBD and Value Suggestion: How to Find User Jobs, Segment Context, and Link Insights to Product Strategy.

North Star Metric: Selection criteria, user value relationship, decomposition and metric limitations.

OKR in a product company: goal formulation and key results, context cascading, check-in and result evaluation.

Pricing & Packaging Strategy: Segments, Value Metrics, Tariffs, Willingness to Pay and Transition Management.

Product portfolio management and strategic rates: resource allocation, risk, horizons, and stop rules.

How to build an outcome-based roadmap: problems, outcomes, stakes, now-next-later, evidence and conversation with stakeholders.

Segmentation and product positioning: target audience selection, segment criteria, competing alternative and evidence.

Vision, Mission and Product Strategy: Differences, Relationships to Priority Choices, and Signs of Working Formulations