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Knowledge area

Product and UX

Shape usable, accessible experiences together with design and research.

Accessibility (base)

The basics of digital accessibility for the product team are: WCAG, keyboard, contrast, semantics, forms, content and testing.

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Content Design and Microcopies

Content design and interface microcopies: voice, scripts, buttons, errors, empty states, forms, and comprehensibility checks.

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Customer journey and scenarios

Customer journey map and user scenarios: Path boundaries, stages, context, pain, data, and choices for improvement.

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Design system: why and how

How to create and develop a design system: principles, tokens, components, documentation, governance, adoption and metrics.

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PM × Design: How to Work Together

How Product and Design work together: sharing responsibility, discovery, decision criticism, handoff and shared quality criteria.

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